Researchers on behalf of Taco Bell want to learn about which products people like and why. They want to speak to fans of all the various Taco Bell foods to find out how they can improve them. Participants will reflect upon their experience with their favorite product in video and written journals and may be invited for an additional day for collaboration with other respondents.
Participants will be rewarded $100 of their time period. All concerned contributors must answer a series of screening questions online to be sure they meet the requirements and can be listed.